Digital Media – Summary of course content
A wide range of centre assessed units with practical and wider project-based assessment opportunities, as well as examined units on Media products and audiences, Pre-production and planning, Social media and globalisation, and Research for product development has resulted in focused qualifications. Students will practically apply their skills and knowledge in preparation for further study, apprenticeship or the workplace.
Students will develop professional and social skills through interaction with performers, clients and peers; as well as theoretical and technical knowledge and understanding to underpin these skills. This will allow their creativity and flair to be harnessed in the design and production of media products used within the industry. Students will develop conceptual ideas, and visualise these all the way through the production cycle; from planning and pre-production right through to editing, post-production and presentation of products. They’ll also learn how to analyse target audience requirements, research market demand and bring a media concept alive working in line with legal and regulatory requirements, in a safe and effective, protecting themselves and those they’re working with from injury or harm.
Students will study either five or six different units, made up of three mandatory and two or three optional units. Students will study the following three mandatory units:
Unit 1 – Media products and audiences (exam)
Unit 2 – Pre-Production and planning (exam)
Unit 3 – Create a Media Product (coursework)
These units provide students with an insight into the Digital Media sector, as they learn about the variety of opportunities available to them, and the roles and responsibilities of media businesses and organisations within the sector.
The two or three further units will be from the following:
Unit 6 – Social Media and globalisation (exam)
Unit 16 – The creation and use of sound in media (coursework)
Unit 20 – Advertising media (coursework)
Unit 21 – Plan and deliver a pitch for a media product (coursework)
Unit 22 – Scripting for media products (coursework)
Unit 23 – Create a personal media profile (coursework)
Unit 24 – Cross-media industry awareness (coursework)
Unit 1 – Media Products and Audiences (90 GLH)
Whichever sector of the media students want to work or specialise in, all media institutions work to create products that meet the needs of specific target audiences.
The aim of this unit is for students to develop their understanding of how different media institutions operate in order to create products that will appeal to specific target audiences. Students will learn about the different ownership models within media industries, and they will learn how to analyse different media products within the sector in order to understand the fundamentals of how meaning is created for audiences. Students will learn about how audiences are categorised, researched and targeted by media producers. They will also learn about how media institutions distribute and advertise their products to audiences.
The aim of this unit is to provide a solid foundation in:
- Understanding the ownership models of media institutions
- Understanding how media products are advertised and distributed
- Understanding how meaning is created in media
- Understanding the target audience of media products
- Being able to evaluate research data used by media institutions
- Being able to evaluate legal, ethical and regulatory issues associated with media products
Unit 1 will be examined in June of Year 12 via a 2 hour (80 marks) paper
Unit 2 – Pre-Production and Planning (90 GLH)
This is a mandatory unit that forms the foundation of the course. The knowledge and understanding developed in this unit is transferable to a number of other units.
By completing this unit, students will understand the pre-production process the creative media industry follows when creating a product. They will learn how to carry out research in the planning stage of a media production and about the various acts of legislation that need to be considered. Students will learn about the constraints that need to be considered when planning a new media production, including timescales and resources. They will understand how to create preproduction documents in relation to client requirements and how to plan projects to meet these needs.
Specifically this unit provides students with the ability to:
- Understand the factors that need to be considered during the planning of a media product
- Be able to interpret client requirements and target audience considerations
- Be able to plan the preproduction of a media product
- Be able to create and evaluate pre-production documents for a new media product
Unit 2 will be examined in either June of Year 12 or January of Year 13 by a 2 hour (80 marks) paper.
Unit 3 – Create a Media Product (60 GLH)
Media products have a range of different purposes. Whether it is to advertise and promote a product or service, inform an audience of a cause or engage and entertain an audience.
The aim of this unit is for your students to develop knowledge and understanding of the production processes of producing a media product from one of the following:
- Print-based product
- Audio-visual product
- Audio product.
Students will apply their learning gained in Units 1 and 2 to plan and produce a media product. They will complete planning materials to take forward in the production and post–production stages of an intended media product.
Students will plan, produce and edit original content for their intended product.
By completing this unit students will have the skills to:
- Create a proposal to meet a client brief
- Produce planning materials
- Create and manage original content for the product
- Apply editing techniques.
This unit is internally assessed and externally moderated.
The table below shows the number of points issued for each grade depending on the GLH of the unit.
Points table for units based on GLH
The table below shows the point’s ranges and the grades that those ranges achieve.
|104 and above||Distinction*||D*|