What is the Content of the Qualification?

Structure of the Award

Unit

Core Units (All must be taken)

GLH (Guided Leaning Hours)

Level

1

Investigating Travel & Tourism

100

3

2

The Business of Travel & Tourism

100

3

3

The UK as a Destination

100

3

4

Customer Service in Travel & Tourism

100

3

Unit

Specialist Units (Two to be chosen)

GLH

Level

6

Preparing for Employment in Travel & Tourism Industry

100

3

7

The European Travel Market

100

3

8

Long-Haul Travel Destinations

100

3

9

Retail & Business Travel Operations

100

3

21

Work Experience in Travel & Tourism

100

3

26

Current Issues in Travel & Tourism

100

4

(It is envisaged that initially we will study the two options 7 & 8 above)

Unit 1 – Investigating Travel & Tourism

  • Understand the components of travel and tourism and how they interrelate.
  • Know and understand the roles and responsibilities of travel and tourism organisations within different sectors
  • Understand how recent developments have shaped the present day travel and tourism industry.
  • Understand the trends and factors affecting the development of travel and tourism.

Unit 2 – The Business of Travel & Tourism

  • Know the features of different types of travel and tourism industries.
  • Complete relevant cash – flow forecast.
  • Be able to plan a travel and tourism project with financial constraints.
  • Understand how a travel and tourism organisation gains competitive advantage to achieve its aims.

Unit 3 – The UK as a Destination

  • Be able to source and reference information on UK destinations.
  • Know the location of the UK gateways, tourist destinations and geographical features.
  • Understand the appeal of the UK destinations.
  • Understand the needs of UK domestic and inbound tourism markets and the way in which they meet those needs.
  • Understand key trends and factors affecting the UK inbound and domestic tourism markets.

Unit 4 – Customer Service in Travel & Tourism

  • Know the principals and benefits of good customer service in travel and tourism organisations.
  • Understand how travel and tourism organisations adapt customer service to meet different customer motivations.
  • Be able to demonstrate customer service skills in travel and tourism situations.
  • Be able to demonstrate selling skills appropriate to the travel and tourism industry.

Unit 7 – The European Travel Market

  • Know the key factors in the European travel market.
  • Understand the factor determining the appeal of leisure destinations in the European travel market.
  • Be able to segment the European travel market by leisure experience.
  • Understand the factors affecting the development of the European travel market.

Unit 8 – Long-haul Travel Destinations

  • Be able to locate major long-haul destinations of the world.
  • Understand the nature of long-haul travel and the factors which affect customer choices.
  • Understand the features which make long-haul destinations appealing to different customer types.
  • Be able to plan a long-haul tour.

The unit will involve the study of current travel and tourism businesses and therefore will involve some field trips.

Students will be expected to complete approximately three hours homework a week in order to complete the course.